What is eNASCAR?


Building on more than 70 years of on-track success, NASCAR raced into the future with the launch of the eNASCAR in 2018. eNASCAR distinguishes itself from traditional NASCAR by developing and promoting esports’ competitions, leagues and officially sanctioned series.

Aimed at fostering fan engagement and driver development, eNASCAR is uniquely positioned to drive the sport forward through the use of gaming and esports. The various initiatives under the eNASCAR umbrella will see drivers, teams and the industry come together like never before with the goal of creating a brighter and stronger future for the sport.

eNASCAR Series 1 Logo
The eNASCAR Coca-Cola iRacing Series is a $300,000 World Championship series officially sanctioned by NASCAR. Contested on the iRacing virtual simulation platform, the Coca-Cola iRacing Series features 40 of the world's best sim racers battling across a 20-race schedule.
eNASCAR Series 2 Logo
Top NASCAR teams race into esports competition in Season 2 of the eNASCAR Heat Pro League, the first-ever NASCAR esports league on consoles. 28 gamers will once again represent prominent race teams on the NASCAR Heat 4 platform with more than $200,000 on the line in 2020.
eNASCAR Series 3 Logo
NASCAR launched the first-ever youth racing competition on iRacing aimed at attracting and identifying young talent. The eNASCAR Ignite Series offers gamers ages 13-16 years old a legitimate entry point into real-world racing by providing the competitors with an unparalleled simulation experience on iRacing’s platform.